Lady Alpha was founded by Jacqueline and Jeremy Samuelson, a husband-and-wife duo from Mesa, Arizona, inspired by their own breastfeeding journey in 2022. Jacqueline struggled to keep her baby, Sunny, cool in traditional nursing covers, so together they invented the world’s first nursing cover with a built-in fan.

Their goal was simple: keep babies cool, allow eye contact, and make it safe, discreet, and easy to use. After testing prototypes created by Jacqueline’s grandmother, they launched The Original Lady Alpha Nursing Cool Cover in 2023, featuring a bladeless fan, adjustable neckline, and rechargeable design!

The cover quickly went mega viral, amassing over 100K followers & 100 million collective views across all social media platforms. Copycats have popped up worldwide, but as the original creators, Lady Alpha remains the sole and exclusive distributor of The Lady Alpha Nursing Cool Cover, & proud to be trailblazers in breastfeeding innovation!

In March 2024, Lady Alpha appeared on ABC’s Shark Tank, securing a deal with alpha lady herself Barbara Corcoran! Since then, the brand has expanded into mommy-and-baby essentials—diaper bags, hospital bags, portable power banks, limited-edition drops, and more in store—with the goal of becoming your one-stop shop for all things mom and baby.